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32. Digging Yourself Out of Debt With Dignity - Kim T. Blueher, Director of Lending, WESST Corp. 
May 11, 2008


America’s debt crisis is a collective one. Our government is spending beyond its means, and so are businesses and individuals. How much debt is too much?...
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31. Your Marketing Budget: Cost-effective Isn't a Synonym for Cheap - George Kenefic, Director of Enterprise Development, and Mary Schmidt, Marketing Advisor, The Loan Fund 
May 04, 2008


Whether you publicize your business through advertising, public relations, brochures or direct-mail appeals, make sure your message is consistent, integrated and versatile enough to be...
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30. Cash Flow: Timing is Everything - Leslie Hoffman, Director of Lending & Client Service, ACCION New Mexico 
April 27, 2008


Ever had a friend who seemed to have it all – high-paying job, nice car, beautiful home and plenty of toys to fill the garage? But at the end of the month, your successful friend...
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29. Cost Behavior: Turning Your Small Business into a Profit Power-house - Leslie Hoffman, Director of Lending and Client Service, ACCION New Mexico 
April 20, 2008


One certainty in the life of a small business is change. Today, business people are riding the wave of economic change, looking for ways to maximize the profitability. . .
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28. Marketing: The sum of your parts - George Kenefic, Director of Enterprise Empowerment and Mary Schmidt, Marketing Advisor, The Loan Fund 
April 13, 2008


Marketing means more than coming up with clever, eye-catching ads. If you don’t also ensure that your target market sees and remembers your ads and if you don’t deliver on...
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27. Know Your Business Breakeven Before Responding to the Economy - Kim T. Blueher, Director of Lending, WESST Corp. 
April 06, 2008


During economically fragile times – when consumers and businesses are holding their collective breath – survival can sometimes be found by fine-tuning key expense areas. In my household . . .
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26. Solutions: You've Come to the Right Place! - Paul F. Goblet, Investment Advisor, NMSBIC 
March 30, 2008


During the past six months, the New Mexico Small Business Investment Corporation (NMSBIC) and its partners have created a series of business-related articles and a web site . . .
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25. Sources of Equity Capital in New Mexico - Shyla Sheppard, Associate, NM Community Capital 
March 23, 2008


Looking for additional funding to launch or grow your business? If you have the experience, skills and passion, there are a number of potential sources of private equity capital available in New Mexico...
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24: Be Prepared Before Talking to a Potential Equity Partner - Tom Keleher, Managing Director, New Mexico Community Capital 
March 17, 2008


When many entrepreneurs think about funding the growth of their business, they think about taking on more debt. But what do you do when a loan is not available and your favorite banker says you need to finance growth with cash flow...
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23. More Than Capital: What a Partner Really Brings - Trevor Loy, Managing Partner, Flywheel Ventures 
March 09, 2008


Influential writer Jim Collins, author of Built to Last and Good to Great, has written that the critical questions in life are who-decisions, not what-decisions. “The primary question is not what mountains to climb but who should be your climbing partner...
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22. Equity Capital: The Costs and the Benefits - Tom Stephenson, Mangaging General Partner, Verge Fund 
March 02, 2008


Over the course of this series, various columnists have provided insights into equity – Before you embark on the long and sometimes frustrating process of raising equity capital, however, you should heed an old adage: be careful what you wish for...
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21. Business Valuation: Beauty is in the Eye of the Beholder - John Brown, Mesa Capital Partners 
February 24, 2008


Every business owner asks the question – What’s my company worth? While that question may be on the top of your mind, perhaps the right question to ask is: What is my company worth... to a buyer, to a banker, or to an investor...

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20. Venture Capital: Is it right for you? - Les Mathews and Moritz Schlenzig, Partners, Mesa Capital 
February 17, 2008


Not every company is a candidate for venture capital. Outside equity, whether from family, friends, so called “angels,” or institutional investors like venture capitalists, always has strings attached. If your company...
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19. Fund Fills the Gap in Seed-Stage Investments - Trevor Loy, Managing Partner, Flywheel Ventures 
February 10, 2008


Yogi Berra once famously said about his favorite restaurant: “It’s so crowded, no one goes there anymore.” The same could be said about seed-stage investing and today’s venture capital investors. For several decades, the VC industry has delivered above-average. . .
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18. Picking Your Investor is Like Choosing Your Doctor - Tom Stephenson, Managing General Partner, Verge Fund 
February 03, 2008


Entrepreneurs just starting out will often view all sources of capital as identical – money is money, right? However, as we have learned previously in this series, there is great variety in the sources of capital available to entrepreneurs. The primary distinction . . .
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