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ArticlesCheck back each week for a new article, or subscribe to receive articles delivered by e-mail every Monday.132. Retention Marketing Matters Now More Than EverOnline social networks provide forums that can spread both facts and rumors to many people at cyber speeds. Bad customer service today can cost a business not just one customer but potentially hundreds or thousands more who decide not to try a product or service based on one customer’s negative experience. Learn how to make your customers happy so that you will retain them. 119. Customer Service for All SeasonsHow to maintain excellent customer service and win long-term customers in a slow economy. 115. ARC Loans Help Small Businesses Bridge Debt GapAmerica’s Recovery Capital Loan Program, ARC loan, can provide up to $35,000 in short-term relief to help qualified small businesses return to profitability. 113. Credit Score: Important in Good Times and BadDiscover various ways to improve your credit score. 101. Search Engine Optimization: Strong Strategy for a Weak EconomyAs companies search for the most efficient ways to spend limited marketing resources in a weak economy, more and more are spending those dollars online. 85. Embracing Adversity Can Build a BusinessReturn to common sense to save your business during a difficult economy. 84. Keeping Heart When Times Are HardEmployee layoffs as a cost-cutting measure during an economic downturn are discussed. 83. Signs of Tough TimesSigns play a pivotal role in attracting business. Tips for good signage are offered. 82. Recovery Act Invests in Small BusinessesNew legislation provides help for small businesses through SBA loan guarantees. 78. Going With the (Cash) Flow Even When the Going Gets RoughCash flow – and threats to it – is discussed as a financial statement item to watch during tough economic times. |
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