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ArticlesCheck back each week for a new article, or subscribe to receive articles delivered by e-mail every Monday.38. Crisis and Opportunity: Surviving – or Thriving – in a Slow EconomyTangible ways to cut costs and find revenue are discussed. 35. Online Marketing on a BudgetPractical advice for marketing your business on the internet. 34. Improve Business Performance With Flexible BudgetsBy analyzing your costs and changing different volume assumptions you can determine the best price point allowing you to better respond to the marketplace. 33. Knowing Where You Stand Is Essential During DownturnFinancial statements are explained, and how the information they provide can help you during good times and bad. 32. Digging Yourself Out of Debt With DignityA close working relationship with your lender will help if you should need to renogotiate a loan. 31. Your Marketing Budget: Cost-effective Isn’t a Synonym for CheapCost-effective marketing tactics are discussed. 29. Cost Behavior: Turning Your Small Business into a Profit Power-HouseThe use of fixed and variable costs to inform your pricing decisions is discussed. 28. Marketing: The Sum of Your PartsGeneral advice on marketing is provided. 27. Know Your Business Breakeven Before Responding to the EconomyUsing your business breakeven point to help determine business options during a slow economy is discussed. |
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