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132. Retention Marketing Matters Now More Than Ever

Online social networks provide forums that can spread both facts and rumors to many people at cyber speeds. Bad customer service today can cost a business not just one customer but potentially hundreds or thousands more who decide not to try a product or service based on one customer’s negative experience. Learn how to make your customers happy so that you will retain them.

131. Knowing Marketplace Needs Crucial to Writing Business Plan

Research into the needs of the marketplace is essential to crafting a business plan. TVC, which sponsors the annual Equity Capital Symposium to match business ideas to investors, provides tips based on their experience evaluating thousands of business plans.

130. Financial Education Summit Aims to Empower New Mexicans

Each year in April the one-day Lieutenant Governor’s Summit on Financial Education provides sessions on managing debt, avoiding victimization by con artists, resources for starting a business, and other financial issues to assist New Mexicans in becoming better stewards of their money.

129. Lending More Than a Hand: New Mexico’s Alternative Lenders

The New Mexico Small Business Investment Corp. was formed in 2001 to provide capital to the state’s small businesses through several alternative loan funds. Learn how to access these funds.

128. Protective Impulses Should Apply to Original Works, Trade Secrets

Learn the difference between copyrights and trade secrets, why you might need one, and how to obtain it.

127. Virtual Job Fair Seeks Candidates for High Tech, Green Tech Industries

High tech and green tech companies are using the internet to screen candidates to fill open job positions. These so-called virtual job fairs are gaining in popularity among both job seekers and employers.

126. Construction Industries Considering Reinspection Fee Hike, New Journeyman Ratios

The New Mexico Regulation and Licensing Department’s Construction Industries Division (CID) has scheduled five public hearings around the state to take public comments regarding two proposed rule changes to the New Mexico Administrative Code (NMAC). The agency wants to increase reinspection fees to cover the cost of these services, and it seeks more clarity in the administrative code pertaining to the ratio of journeymen to apprentices in the building trades.

125. Sole Proprietorship Makes Sense for Startups

One of the first considerations for the owner of a new business is what form that business should take. The most common options are sole proprietorship, partnership (general and limited), corporation (C corporation and S corporation) and limited liability company.

124. New Mexico Veterans Apply Skills to Marketplace

Over 22,000 New Mexico businesses that serve communities and provide jobs are owned by Veterans. The Veterans’ Business Development Office assists returning vets in establishing new businesses or expand existing ventures.

123. Cash Flow is Decisive When Pricing a Small Business

When pricing a business for sale, learn how to accurately determine the business’s true cash flow to avoid undervaluing the business.

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